Buy Steve Gadomski photography here

Saturday, April 7, 2012

We won...(2nd place!)

I am happy to announce a video project I worked on won 2nd place out over 2900 entries. In July of 2011, Mary Katherine Krause (Associate Vice President, University Relations, Rush University) and I were discussing a new special Rush University project. I thought it should be a studio based video project. So over 2 days last August, our team of 4 created Introducing Rush Students . I did all the still photos, lighting and a bit of the video footage. The playful tone was also my idea. Below is the press release from the competion organization:

Winners have been announced for the 27th annual Educational Advertising Awards sponsored by the Higher Education Marketing Report and Rush university has received the 2012 Silver award for its “Introducing Rush University Students” video in the graduate school “video viewbook” category.

The Educational Advertising Awards program is the largest educational advertising awards competition in the country. This year, over 2,900 entries were received from more than one-thousand colleges, universities and secondary schools from all fifty states and several foreign countries. Judges for the Educational Advertising Awards consisted of national panel of higher education marketers, advertising creative directors, marketing and advertising professionals and the editorial board of Higher Education Marketing Report.

We shot the video with a Canon 5D Mark II. We shot the stills with a Nikon D700. We used 3 LED flat panels and a tungsten light for some color fill. It was edited by a Wisconsin company.

No comments:

Post a Comment

Post your view. Comments are moderated.